Walker, Orville C.
Marketing strategy : A decision-focused approach. Orville C. Walker, John W. Mullins - 7th ed. - New York : McGraw-Hill Irwin, 2011. - xv, 352 p. : ill. 24 cm.
9780073381152
Marketing
Management
658.802 / WAL 2011
BKE200761
Marketing strategy : A decision-focused approach. Orville C. Walker, John W. Mullins - 7th ed. - New York : McGraw-Hill Irwin, 2011. - xv, 352 p. : ill. 24 cm.
9780073381152
Marketing
Management
658.802 / WAL 2011
BKE200761
