Schultz, Mike,
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Hoboken : John Wiley & Sons, 2013. - xv, 352 pages ; illustrations ; 24 cm.
9781118604342
Branding (Marketing)
Marketing.
658.8 / PRO 2013
BKE201025
BKE201026
Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success / Mike Schultz, John Doerr, and Lee W. Frederiksen, PhD. - Hoboken : John Wiley & Sons, 2013. - xv, 352 pages ; illustrations ; 24 cm.
9781118604342
Branding (Marketing)
Marketing.
658.8 / PRO 2013
BKE201025
BKE201026
