Trefler, Alan. Author.
Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. - John Wiley and Sons, USA. 2014. - xiii, 175 pages : illustrations ; 24 cm.
9781118930267
Relationship marketing
Customer relations
Internet marketing.
658.8 / A-T 2014
BKE201095
BKE201096
Build for change : revolutionizing customer engagement through continuous digital innovation / Alan Trefler. - John Wiley and Sons, USA. 2014. - xiii, 175 pages : illustrations ; 24 cm.
9781118930267
Relationship marketing
Customer relations
Internet marketing.
658.8 / A-T 2014
BKE201095
BKE201096
