Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - Boston, United States: Harvard Business School Publishing, 2015. - 315 pages; cm.
9781625274496
New products.
Market segmentation.
658.8 / W-C 2015
BKE201097
BKE201098
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Expanded edition. - Boston, United States: Harvard Business School Publishing, 2015. - 315 pages; cm.
9781625274496
New products.
Market segmentation.
658.8 / W-C 2015
BKE201097
BKE201098
