McLeish, Barry, 1956-
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor / Barry McLeish. - 2nd ed. - Hoboken, NJ : Wiley, 2011. - xxxii, 256 p. : ill. ; 24 cm.
9780470529812
Nonprofit organizations
Marketing.
658.802 / B-M 2011
BKE201144
Successful marketing strategies for nonprofit organizations : winning in the age of the elusive donor / Barry McLeish. - 2nd ed. - Hoboken, NJ : Wiley, 2011. - xxxii, 256 p. : ill. ; 24 cm.
9780470529812
Nonprofit organizations
Marketing.
658.802 / B-M 2011
BKE201144
