Kim, W. Chan.
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Massachusetts : Harvard Business Review Press, 2015. - tr. ; cm.
9781625274496
New products.
Market segmentation.
658.802 / W-K 2015
BKE201203
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - Boston, Massachusetts : Harvard Business Review Press, 2015. - tr. ; cm.
9781625274496
New products.
Market segmentation.
658.802 / W-K 2015
BKE201203
