Dempster, Craig.
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721 (cloth)
2015001922
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
HF5415.1265 / .D457 2015
658.8 THE 2015
BKE201552
BKE201551
The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / Craig Dempster and John Lee. - xii, 228 pages : illustrations ; 23 cm
Includes index.
The age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management.
9781119059721 (cloth)
2015001922
Internet marketing.
Internet advertising.
Relationship marketing.
Social media--Marketing.
Customer relations.
HF5415.1265 / .D457 2015
658.8 THE 2015
BKE201552
BKE201551
