| 000 | 00677cam a22002534a 4500 | ||
|---|---|---|---|
| 001 | 15426256 | ||
| 003 | FBU | ||
| 005 | 20141021112827.0 | ||
| 008 | 080825s2009 maua 001 0 eng | ||
| 020 | _a9780073529936 | ||
| 022 | _20073529931 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 082 |
_222 _a658.8 _bMAR 2011 |
||
| 100 | 1 | 0 | _aKerin, Roger A. |
| 245 | 1 | 0 |
_aMarketing : _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 250 | _a10th ed. | ||
| 260 |
_aNew York: _bMcGraw-Hill/Irwin, _c2011. |
||
| 300 |
_aliii, 746p. : ill. _c29 cm. |
||
| 650 | _amarketing | ||
| 650 | _amanagement | ||
| 700 | 1 | 0 | _aHartley, Steven W. |
| 700 | 1 | 0 | _aRudelius, William. |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1918 _d1918 |
||