| 000 | 00611nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | FBU | ||
| 005 | 20141114084243.0 | ||
| 008 | 141114b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780073381152 | ||
| 040 | _aFBU | ||
| 082 |
_214 _a658.802 _bWAL 2011 |
||
| 100 | 1 | _aWalker, Orville C. | |
| 245 | 1 |
_aMarketing strategy : _bA decision-focused approach. _cOrville C. Walker, John W. Mullins |
|
| 250 | _a7th ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill Irwin, _c2011. |
||
| 300 |
_axv, 352 p. : ill. _c24 cm. |
||
| 650 | _aMarketing | ||
| 650 | _a Management | ||
| 700 | 1 | _aJohn W. Mullins | |
| 942 |
_2ddc _cQ CH A |
||
| 999 |
_c1997 _d1997 |
||