000 01163cam a2200313 a 4500
001 14606297
003 FBU
005 20141021112746.0
008 061023s2008 maua b 001 0 eng
020 _a9780073529813 (alk. paper)
020 _a0073529818 (alk. paper)
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5438.25
_b.J655 2008
082 0 0 _a658.85
_222
_bJOH 2008
100 1 _aJohnston, Mark W.
245 1 0 _aRelationship selling /
_cMark W. Johnston, Greg W. Marshall.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2008.
300 _axxvii, 446 p. :
_bcol. ill. ;
_c26 cm.
504 _aIncludes bibliographical references and indexes.
650 0 _aSelling.
650 0 _aRelationship marketing.
650 0 _aCustomer relations.
700 1 _aMarshall, Greg W.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip073/2006034513.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0707/2006034513-d.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c204
_d204