000 00705nam a22001937a 4500
003 FBU
005 20160517144142.0
008 160517b xxu||||| |||| 00| 0 eng d
020 _a9781118604342
040 _aFBU
_bvie
082 _214
_a658.8
_bPRO 2013
100 1 _aSchultz, Mike,
245 1 _aProfessional services marketing :
_bhow the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
_cMike Schultz, John Doerr, and Lee W. Frederiksen, PhD.
260 _aHoboken :
_bJohn Wiley & Sons,
_c2013.
300 _axv, 352 pages ;
_billustrations ;
_c24 cm.
650 _aBranding (Marketing)
650 _aMarketing.
942 _2ddc
_cQ CH A
999 _c3420
_d3420