000			01565cam a2200313 a 4500
001			14602591
003			FBU
005			20141021112801.0
008			061020s2007 maua b 001 0 eng
020			_a9781422101995 (alk. paper)
020			_a1422101991 (alk. paper)
040			_aDLC _cDLC _dBAKER _dBTCTA _dC#P _dYDXCP _dDLC
041			_aeng
050	0	0	_aHD9999.M78 _bE94 2007
082	0	0	_a658/.046 _222 _bEVA 2007
100	1		_aEvans, David S. _q(David Sparks), _d1954-
245	1	0	_aCatalyst code : _bthe strategies behind the world's most dynamic companies / _cDavid S. Evans and Richard Schmalensee.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axi, 228 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 207-216) and index.
505	0		_aWhat is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
650		0	_aMulti-sided platform businesses.
650		0	_aStrategic alliances (Business)
700	1		_aSchmalensee, Richard.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip074/2006034707.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c393 _d393