| 000 | 00656nam a22002057a 4500 | ||
|---|---|---|---|
| 003 | FBU | ||
| 005 | 20170213154126.0 | ||
| 008 | 170213b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118930267 | ||
| 040 |
_aFBU _bvie |
||
| 082 |
_223 _a658.8 _bA-T 2014 |
||
| 100 | 1 |
_aTrefler, Alan. _dAuthor. |
|
| 245 | 1 |
_aBuild for change : _brevolutionizing customer engagement through continuous digital innovation / _cAlan Trefler. |
|
| 260 |
_aJohn Wiley and Sons, _bUSA. _c2014. |
||
| 300 |
_axiii, 175 pages : _billustrations ; _c24 cm. |
||
| 650 | _aRelationship marketing | ||
| 650 | _aCustomer relations | ||
| 650 | _aInternet marketing. | ||
| 942 |
_2ddc _cQ CH A |
||
| 999 |
_c3950 _d3950 |
||