| 000 | 00702nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | FBU | ||
| 005 | 20170213155755.0 | ||
| 008 | 170213b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781625274496 | ||
| 040 |
_aFBU _bvie |
||
| 082 |
_214 _a658.8 _bW-C 2015 |
||
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
|
| 250 | _aExpanded edition. | ||
| 260 |
_a Boston, United States: _bHarvard Business School Publishing, _c2015. |
||
| 300 |
_a315 pages; _c cm. |
||
| 650 | 1 | _aNew products. | |
| 650 | 1 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 942 |
_2ddc _cQ CH A |
||
| 999 |
_c3951 _d3951 |
||