000			01785cam a2200337 a 4500
001			14735362
003			FBU
005			20141021112802.0
008			070215s2007 maua b 001 0 eng
015			_aGBA710371 _2bnb
020			_a9781422101650 (hardcover : alk. paper)
020			_a1422101657
040			_aDLC _cDLC _dUKM _dBAKER _dC#P _dYDXCP _dDLC
050	0	0	_aHF5415.153 _b.J63 2007
082	0	0	_a658.4/06 _222 _bJOA 2007
100	1		_aJoachimsthaler, Erich, _d1956-
245	1	0	_aHidden in plain sight : _bhow to find and execute your company's next big growth strategy / _cErich Joachimsthaler.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axiii, 253 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 225-234) and index.
505	0		_aLooking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
650		0	_aNew products.
650		0	_aConsumers' preferences.
650		0	_aConsumers _xResearch.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0711/2007006551.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1108/2007006551-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1311/2007006551-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c406 _d406