| 000 | 02459cam a2200493 i 4500 | ||
|---|---|---|---|
| 001 | 889426407 | ||
| 003 | OCoLC | ||
| 005 | 20181214150545.0 | ||
| 008 | 140825s2015 maua b 001 0 eng | ||
| 010 | _a 2014032847 | ||
| 020 |
_a9781625274496 _q(hardcover ; _qalk. paper) |
||
| 020 |
_a1625274491 _q(hardcover ; _qalk. paper) |
||
| 035 |
_a(OCoLC)889426407 _z(OCoLC)872622417 _z(OCoLC)894339879 _z(OCoLC)897959855 _z(OCoLC)900626894 _z(OCoLC)900709977 |
||
| 037 |
_bPerseus Distribution Services, 1094 Flex Dr, Jackson, TN, USA, 38301-5070 _nSAN 631-760X |
||
| 040 |
_aDLC _beng _erda _cDLC _dIG# _dYDXCP _dBDX _dCDX _dTWC _dMUU _dOCLCF _dCHVBK _dWKM _dOCLCQ _dS3O _dN3T _dOCLCO _dSFR _dBYV _dOCLCQ _dCSJ _dOCLCQ _dCEF _dB@L _dHCO _dNYP |
||
| 049 | _aNYPP | ||
| 050 | 0 | 0 |
_aHF5415.153 _b.K53 2015 |
| 082 | 0 | 0 |
_a658.8 HOW 2015 _223 |
| 091 | _a658.802 | ||
| 100 | 1 |
_aKim, W. Chan, _eauthor. |
|
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Ren©♭e Mauborgne. |
| 250 | _aExpanded edition. | ||
| 300 |
_axxviii, 287 pages : _billustrations ; _c25 cm. |
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| 500 | _a"With a new preface, fresh chapters, and updated case studies"--Back of jacket. | ||
| 504 | _aIncludes bibliographical references (pages 263-270) and index. | ||
| 505 | 0 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- Align value, profit, and people propositions -- Renew blue oceans -- Avoid red ocean traps. | |
| 520 | _a"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS _xDevelopment _xBusiness Development. _2bisacsh. |
|
| 650 | 7 |
_aMarket segmentation. _2fast |
|
| 650 | 7 |
_aNew products. _2fast |
|
| 650 | 7 |
_aStrategisches Management. _2gnd |
|
| 650 | 7 |
_aMarknadsanalys. _2sao. |
|
| 650 | 7 |
_aMarknadsf©œring. _2sao. |
|
| 650 | 7 |
_aF©œretagsledning. _2sao. |
|
| 700 | 1 |
_aMauborgne, Ren©♭e, _eauthor. |
|
| 901 | _aMARS | ||
| 901 |
_aLIS _bCATBL |
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| 908 | 0 | 0 | _aHF5415.153 |
| 942 |
_2ddc _cQ CH A |
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| 945 | _a.b216128250 | ||
| 946 | _am | ||
| 999 |
_c4520 _d4520 |
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