000			03990cam a2200493 i 4500
001			778420930
003			FBU
005			20181224143206.0
008			120816s2012 maua b 001 0 eng
010			_a 2012032809
020			_a9781422184035 _q(alk. paper)
020			_a142218403X _q(alk. paper)
035			_a(OCoLC)778420930 _z(OCoLC)828850796 _z(OCoLC)864345643 _z(OCoLC)910694194 _z(OCoLC)966240851
040			_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dBDX _dYDXCP _dVP@ _dVZJ _dOCLCO _dCDX _dQBX _dBWX _dHNW _dITJCU _dOCLCF _dBEDGE _dOCLCQ _dOCLCA _dIAP _dOCLCA _dOCLCQ _dFEM _dCNGUL _dCLU _dWKU _dZLM _dVT2 _dOCLCO _dNMC _dOCL _dOCLCQ _dYXV _dBOP _dNYP
042			_apcc
049			_aNYPP
050	0	0	_aHF5718.3 _b.G37 2012
082	0	0	_a808 HBR 2012 _223
091			_a808.0666
100	1		_aGarner, Bryan A.
245	1	0	_aHBR guide to better business writing / _cBryan A. Garner.
246	3	0	_aGuide to better business writing.
246	3		_aHarvard Business Review guide to better business writing.
300			_axx, 210 pages : _billustrations ; _c22 cm.
490	1		_aHarvard business review guides.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction: why you need to write well -- Delivering the goods quickly and clearly. Know why you're writing -- Understand your readers -- Divide the writing process into four separate tasks -- Before writing in earnest, jot down your three main points--inc complete sentences -- Write in full--rapidly -- Improve what you've written -- Use graphics to illustrate and clarify -- Developing your skills. Be relentlessly clear -- Learn to summarize--accurately -- Waste no words -- Be plain-spoken: avoid bizspeak -- Use chronology when given a factual account -- Be a stickler for continuity -- Learn the basics of correct grammar -- Get feedback on you drafts from colleagues -- Avoiding the quirks that turn readers off. Don't anesthetize your reader -- Watch your tone -- Common forms of business writing. E-mails -- Business letters -- Memos and reports -- Performance appraisals -- Appendixes. A.A checklist for the four stages of writing -- B.A dozen grammatical rules you absolutely need to know -- C.A dozen punctuation rules you absolutely need to know -- D. Common usage gaffes -- E. Some dos and don't of business-writing etiquette -- F.A primer of good usage.
520			_aWhen you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals and other important documents fail to win people over.
520			_a"DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description.
650		0	_aCommercial correspondence.
650		0	_aBusiness writing.
650		7	_aBusiness writing. _2fast
650		7	_aCommercial correspondence. _2fast
655		7	_aBusiness correspondence. _2fast
655		7	_aBusiness correspondence. _2lcgft.
730	0		_aHarvard business review.
830		0	_aHarvard business review guides.
901			_aMARS
901			_afkc _bCATBL
908	0	0	_aHF5718.3
942			_2ddc _cQ CH A
945			_a.b216413734
946			_am
999			_c4545 _d4545