000			03795cam a22004218i 4500
001			18879747
003			FBU
005			20181227084305.0
008			151203s2016 nju 001 0aeng
010			_a 2015043063
020			_a9781119240082 (hardback)
020			_z9781119240099 (pdf)
020			_a9781119240105
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
043			_an-us---
050	0	0	_aHD9219.U64 _bG379 2016
082	0	0	_a338.7 IRR 2016 _223
084			_aBUS025000 _2bisacsh
100	1		_aZilko, Dave, _d1963- _eauthor.
245	1	0	_aIrrational persistence : _bseven secrets that turned a bankrupt startup into a $231,000,000 business / _cDave Zilko, Former Vice Chairman of Garden Fresh.
300			_axviii, 170 pages ; _c24 cm
500			_aIncludes index.
505	8		_aMachine generated contents note: Prologue Introduction Chapter 1 Find the Courage to Enter the Dark Room Chapter 2 Live by the Ninety-Nine Rule Chapter 3 Search for the Holy Grail Chapter 4 Make Sure You Never Sell Anything Chapter 5 Build A Company Woody Allen Would Be Proud Of Chapter 6 Values are Valuable Chapter 7 If a Fortune 500 Company Calls, Take the Call Epilogue Index .
520			_a"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key - for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship. "--
520			_a"Two middle-aged guys a million dollars in debt started a company with that now has more than 100 million dollars in annual revenue using "irrational persistence." The key -- for both startups and established enterprises -- is to build so many strategic advantages into your products and business that your sales force doesn't have to sell anything--they just have to do what Woody Allen famously said was 80% of success: show up. Dave Zilko's Garden Fresh Gourmet now ships over a million units a week to Costco, Walmart, Whole Foods and other national chains. It is the #1 brand of fresh salsa in the United States, the third largest hummus manufacturer in the country. Garden Fresh is now one of the biggest employers in metro-Detroit, one of its major philanthropists, and the media-darling proof that Detroit can come back. In this book, Zilko uses his rags-to-riches story to explain his approach to entrepreneurship"--
600	1	0	_aZilko, Dave, _d1963-
610	2	0	_aGarden Fresh (Firm)
650		0	_aSnack food industry _zUnited States.
650		0	_aBusinesspeople _zUnited States _vBiography.
650		0	_aEntrepreneurship.
650		0	_aSuccess in business.
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh
776	0	8	_iOnline version: _aZilko, Dave, 1963- author. _tIrrational persistence _dHoboken, New Jersey : John Wiley & Sons, [2016] _z9781119240099 _w(DLC) 2016000691
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4558 _d4558