000 03696cam a2200337 i 4500
001 19336089
003 FBU
005 20181227144302.0
008 161012s2017 mau b 001 0 eng c
010 _a 2016042144
020 _a9781633692947
_q(pbk. : alk. paper)
020 _a9781633692923
_q(hardcover : alk. paper)
040 _aMH/DLC
_beng
_cMH
_erda
_dDLC
042 _apcc
050 0 0 _aHC79.T4
_bJ625 2017
082 0 0 _a658.4 THE 2017
_223
100 1 _aJohansson, Frans,
_eauthor.
245 1 4 _aThe Medici effect :
_bwhat elephants and epidemics can teach us about innovation : with a new preface and discussion guide/
_cFrans Johansson.
250 _aWith a new preface and discussion guide.
300 _axxix, 219 pages ;
_c21 cm
500 _aOriginally published as: The Medici effect : breakthrough insights at the intersection of ideas, concepts, and cultures. Boston, Massachusetts : Harvard Business School Press, ©2004.
504 _aIncludes bibliographical references and index.
505 0 _aPart 1. The intersection: Chapter 1. The intersection: your best chance to innovate: monkeys and mind readers -- Chapter 2: The rise of intersections: the sounds of Shakira and the emotions of Shrek -- Part 2. Creating the Medici effect: Chapter 3: Break down the barriers between fields: sea urchin lollipops and Darwin's finches -- Chapter 4: How to make the barriers fall: Heathrow tunnel and restaurants without food -- Chapter 5: Randomly combine concepts: card games and sky rises -- Chapter 6: How to find the combinations: meteorite crashes and code breakers -- Chapter 7: Ignite an explosion of ideas: submarines and tubular bells -- Chapter 8: How to capture the explosion: MacGyver and boiling potatoes -- Part 3. Making intersectional ideas happen: Chapter 9: Execute past your failures: violence and school curricula -- Chapter 10: How to succeed in the face of failure: palm pilots and counterproductive carrots -- Chapter 11: Break out of your network: ants and truck drivers -- Chapter 12: How to leave the network behind: penguins and meditation -- Chapter 13: Take risks and overcome fear: airplanes and serial entrepreneurs -- Chapter 14: How to adopt a balanced view of risk: elephants and epidemics -- Chapter 15: Step into the intersection...and create the Medici effect.
520 _aWhy do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations. Clayton M. Christensen--bestselling author of The Innovator's Dilemma--has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field." Now with a new preface and a reading guide, The Medici Effect is timeless classic that will help you reach your innovative peak.--
650 0 _aTechnological innovations.
650 0 _aCreative thinking.
775 0 8 _iRevision of:
_aJohansson, Frans.
_tMedici effect.
_dBoston, Mass. : Harvard Business School Press, ©2004
_z1591391865
_w(DLC) 2004003850
_w(OCoLC)54460763
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
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942 _2ddc
_cQ CH A
999 _c4567
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