| 000 | 01416cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 18488897 | ||
| 003 | FBU | ||
| 005 | 20190105102624.0 | ||
| 008 | 150211s2015 njua 001 0 eng | ||
| 010 | _a 2015001922 | ||
| 020 | _a9781119059721 (cloth) | ||
| 040 |
_aDLC _beng _cDLC _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1265 _b.D457 2015 |
| 082 | 0 | 0 |
_a658.8 THE 2015 _223 |
| 100 | 1 | _aDempster, Craig. | |
| 245 | 1 | 4 |
_aThe rise of the platform marketer : _bperformance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms / _cCraig Dempster and John Lee. |
| 300 |
_axii, 228 pages : _billustrations ; _c23 cm |
||
| 500 | _aIncludes index. | ||
| 505 | 0 | _aThe age of the customer -- The ad tech ecosystem -- Introducing the platform marketer -- Identity management. | |
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aInternet advertising. | |
| 650 | 0 | _aRelationship marketing. | |
| 650 | 0 |
_aSocial media _xMarketing. |
|
| 650 | 0 | _aCustomer relations. | |
| 700 | 1 |
_aLee, John, _d1974- |
|
| 776 | 0 | 8 |
_iOnline version: _aDempster, Craig. _tRise of the platform marketer _dHoboken, New Jersey : John Wiley & Sons, Inc., [2015] _z9781119059998 _w(DLC) 2015006143 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cQ CH A |
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| 999 |
_c4584 _d4584 |
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