000			03277cam a2200325 i 4500
001			19220494
003			FBU
005			20190105134955.0
008			160722s2017 mau 000 0 eng c
010			_a 2016033762
020			_a9781633691889 _q(hardcover)
040			_aMH/DLC _beng _cMH _erda _dDLC
042			_apcc
050	0	0	_aHD58.9 _b.G6795 2017
082	0	0	_a658.8 SEN 2017 _223
100	1		_aGothelf, Jeff, _eauthor.
245	1	0	_aSense & respond : _bhow successful organizations listen to customers and create new products continuously / _cJeff Gothelf & Josh Seiden.
246	3		_aSense and respond
300			_aviii, 253 pages ; _c25 cm
505	0		_aIntroduction: A two-way conversation with the market -- Continuous uncertainty: everything's changing, all the time -- Sense and respond: continuous learning -- Why companies resist: overcoming obstacles and objections -- You are in the software business -- Plan for change and uncertainty -- Organize for collaboration -- Continuous everything: do less, more often -- Create a culture of continuous learning.
520			_aWe're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their customers, employees, and other stakeholders.But this is no mere tech issue; it is quickly becoming the key operational challenge for businesses of all kinds. Yet most organizations and their leaders have been slow to respond, continuing to rely on outmoded engineering-based operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.But sense and respond organizations--organizations that have the capacity to sense and respond instantly to customer, employee, and other stakeholder behaviors--are emerging. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mind-set and skills needed to lead and manage them--and to continuously innovate within them.Becoming a sense and respond organization requires shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. This important and practical book provides a holistic new operational and management model to help organizations and their leaders sense and respond--and to win--in a world transformed by new technologies.--
650		0	_aOrganizational effectiveness.
650		0	_aOrganizational resilience.
650		0	_aCustomer relations _xManagement.
650		0	_aCorporate culture.
700	1		_aSeiden, Josh, _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4586 _d4586