000			03587cam a22004817i 4500
001			18752623
003			FBU
005			20190329104956.0
008			150820t20152015njua b 001 0 eng d
010			_a 2015303294
020			_a9781118981146 (hardback)
020			_a1118981146 (hardback)
020			_z1118982533
020			_z9781118982532
035			_a(OCoLC)ocn889163825
040			_aYDXCP _beng _cYDXCP _erda _dBTCTA _dBDX _dOCLCQ _dSINLB _dTXA _dLMR _dCDX _dNJM _dMQO _dH9Z _dOCLCF _dC7M _dOCLCQ _dDLC
042			_alccopycat
050	0	0	_aHF5415.332.Y66 _bB75 2015
082	0	4	_a658.8 YOURS 2015 _223
100	1		_aBritton, Matt, _d1975- _eauthor.
245	1	0	_aYouthnation : _bbuilding remarkable brands in a youth-driven culture / _cMatt Britton.
246	3		_aYouth nation
300			_axxv, 292 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references (pages 259-266) and index.
520			_aYouth is no longer an age? It's a commodity. 'YouthNation' is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age, it's a commodity that's available to everyone. This book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources in business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets. Build stronger evangelism with a compelling brand narrative. Create loyal communities with immersive and engaging experiences. Navigate the radically-changed landscape of the future marketplace. In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. 'YouthNation' is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
650		0	_aYoung adult consumers.
650		0	_aMarketing.
650		0	_aAdvertising.
650		0	_aTarget marketing.
650		0	_aYoung adults _xAttitudes.
650		0	_aYoung adults _xConduct of life.
650		7	_aAdvertising. _2fast
650		7	_aMarketing. _2fast
650		7	_aTarget marketing. _2fast
650		7	_aYoung adult consumers. _2fast
650		7	_aYoung adults _xAttitudes. _2fast
650		7	_aYoung adults _xConduct of life. _2fast
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1601/2015303294-b.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1601/2015303294-t.html
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4642 _d4642