000 01430cam a22004338i 4500
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003 FBU
005 20191202152000.0
008 161003s2015 mau b 001 0 eng
010 _a2014-032847
020 _a9781625274496 (alk. paper)
035 _a18278728
039 9 _a201809241543
_bhaianh
_c201611281611
_dyenh
_c201611211521
_dnbhanh
040 _aDLC
_beng
_cDLC
_erda
042 _apcc
050 0 0 _aHF5415.153
_b.K53 2015
082 0 0 _a658.8/02
_223
090 _a658.802
_bBLUE 2015
100 1 _aKim, W. Chan.
245 1 0 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW. Chan Kim, Renée Mauborgne.
250 _aExpanded edition.
260 _aBoston, Massachusetts :
_bHarvard Business Review Press,
_c[2015]
263 _a1502
300 _apages cm
504 _aIncludes bibliographical references and index.
650 0 _aNew products.
650 0 _aMarket segmentation.
650 0 _aSản phẩm mới
650 0 _aPhân chia thị trường
650 0 _aBusiness Administration
700 1 _aMauborgne, Renee.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cQ CH A
949 _600041001906
949 _600041001978
_a658.802 KIM 2015
949 _602041001589
949 _602041001590
999 _c4678
_d4678