000			02319cam a2200325 i 4500
001			19362315
003			FBU
005			20191204094244.0
008			161021s2017 maua b 001 0 eng c
010			_a 2016043734
020			_a9781633692480 (hbk)
040			_aMH/DLC _beng _cMH _erda _dDLC
042			_apcc
050	0	0	_aHD58.87 _b.A58 2017
082	0	0	_a658.4/06 _223 _bDUAL 2017
100	1		_aAnthony, Scott D., _eauthor.
245	1	0	_aDual transformation : _bhow to reposition today's business and create the future / _cScott D. Anthony, Clark G. Gilbert, and Mark W. Johnson.
300			_a254 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references and index.
520			_aIn Dual Transformation, innovation and growth consultant Scott Anthony and his coauthors, Clark Gilbert and Mark Johnson, propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation illustrates the inevitable rise and fall of companies in the age of technological change. But, more importantly, it shows you how your company can come out of a market shift stronger and more profitable. Anthony, Gilbert, and Johnson build upon the lessons of Xerox, Apple, Barnes & Noble, and a case study from Gilbert's first-hand experience transforming his own media and publishing company, to describe the process of successfully weathering the digital age by adapting a current business model to the new marketplace. The book offers critical insight to responding to disruptive shock with three value propositions: (A) repositioning today's business to maximize resilience, (B) creating a new growth engine, and (C) taking advantage of assets to result in creative new markets. With great change comes great opportunity, and this book will get you there with tools to reshape your business model.--
650		0	_aReengineering (Management)
650		0	_aOrganizational resilience.
650		0	_aOrganizational effectiveness.
650		0	_aStrategic planning.
700	1		_aGilbert, Clark G., _eauthor.
700	1		_aJohnson, Mark W., _eauthor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4693 _d4693