000			02998cam a22003618i 4500
001			20527284
003			FBU
005			20200701105142.0
008			180522s2018 mau 000 0 eng c
010			_a 2018017711
020			_a9781633694408 _q(pbk. : alk. paper)
040			_aMH/DLC _beng _cMH _erda
042			_apcc
043			_af------
050	0	0	_aHD2917 _b.L456 2018
082	0	0	_a330.96 _223 _bAFR 2018
100	1		_aLeke, Acha, _eauthor.
245	1	0	_aAfrica's business revolution : _bhow to succeed in the world's next big growth market / _cby Acha Leke, Mutsa Chironga, and Georges Desvaux.
263			_a1811
300			_apages cm
505	0		_aPart I. Why Africa, why now?: A giant awakes -- The big five: growth trends with a twist in the tail -- Part II. How to win in Africa: a strategic guide: Map your Africa strategy -- Innovate your business model -- Build resilience for the long term -- Unleash Africa's talent -- Closing word: Do well by doing good.
520			_aAfrica still lags far behind other regions on most key measures. But that's about to change. By 2025 spending by African consumers and businesses will exceed $5 trillion, and by 2035 Africa will have the world's largest urban population and a workforce larger than China's or India's. That points to exciting opportunities for global and Africa-based companies looking to access new growth markets--and to build large, profitable businesses in sectors ranging from resources to manufacturing to services. Their momentum will be fuelled by Africa's young and fast-growing population and by the rapid adoption of technology across the continent. But Africa's business environment remains poorly understood and known to many executives in the West only by its reputation for complexity, contradiction, and corruption. Africa's Business Revolution provides the inside story on business in Africa and its future growth prospects, and helps executives understand and seize the opportunities for building profitable, sustainable businesses. The authors--Acha Leke, Mutsa Chironga, and Georges Desvaux--are senior leaders in McKinsey's African offices and draw on in-depth proprietary research by the McKinsey Global Institute as well as their own extensive experience advising corporate and government leaders across Africa. Brimming with company case studies and exclusive interviews with some of Africa's most prominent executives, this book comes to life with the vibrant stories of those who have navigated the many twists and turns on the road to building successful businesses on the continent.--
650		0	_aBusiness enterprises _zAfrica.
650		0	_aEconomic development _zAfrica.
650		0	_aCapitalism _zAfrica.
651		0	_aAfrica _xEconomic conditions _y1960-
700	1		_aChironga, Mutsa, _eauthor.
700	1		_aDesvaux, Georges, _eauthor.
710	2		_aMcKinsey Global Institute.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4806 _d4806