000			01696cam a22005418i 4500
001			vtls000142179
003			FBU
005			20200701140652.0
008			161003s2015 mau rb 001 0 eng
010			_a2014-032847
020			_a9781625274496 (alk. paper)
035			_a18278728
039		9	_a202001080942 _bphuongntt _c202001080942 _dphuongntt _c201809241543 _dhaianh _c201611281611 _dyenh
040			_aDLC _beng _cDLC _erda
041			_aeng
042			_apcc
044			_aUS
050	0	0	_aHF5415.153 _b.K53 2015
082	0	0	_a658.8/02 _223
090			_a658.802 _bKIM 2015
100	1		_aKim, W. Chan.
245	1	0	_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
250			_aExpanded edition.
260			_aBoston, Massachusetts : _bHarvard Business Review Press, _c[2015]
263			_a1502
300			_a287 pages cm
504			_aIncludes bibliographical references and index.
650		0	_aNew products.
650		0	_aMarket segmentation.
650		0	_aSản phẩm mới
650		0	_aPhân chia thị trường
650		0	_aBusiness Administration
700	1		_aMauborgne, Renee.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
949			_600041001906
949			_600041001978 _a658.802 KIM 2015
949			_604041001166
949			_604041001167
949			_605041001177
949			_602041001704
949			_602041001589
949			_602041001590
949			_600041002573
949			_600041002574
949			_600041002575
999			_c4812 _d4812