000			04060cam a2200373 i 4500
001			18097559
003			FBU
005			20200722140847.0
008			140331s2014 maua b 001 0 eng
010			_a 2014005467
020			_a9781625271464 (hardback)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHD58.9 _b.F864 2014
082	0	0	_a658.4/063 INNO 2014 _223
084			_aBUS041000 _aBUS063000 _aBUS020000 _aBUS019000 _2bisacsh
100	1		_aFurr, Nathan R.
245	1	4	_aThe innovator's method : _bbringing the lean startup into your organization / _cNathan Furr, Jeff Dyer.
300			_aix, 268 pages : _billustrations ; _c25 cm
504			_aIncludes bibliographical references (pages [243]-250) and index.
520			_a"A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"--
520			_a"Whether you call it "lean start-up," "design thinking," or "agile," a new method is revolutionizing how to successfully create, refine, and bring ideas to market--without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. Innovation experts Nathan Furr and Jeff Dyer aim to change that. Based on field work with thousands of managers and validated inside dozens of companies, THE INNOVATOR'S METHOD shows when and how to apply a "lean start-up" approach to innovation in established businesses. THE INNOVATOR'S METHOD takes managers through these new practices for managing innovation, showing how to adapt them to their businesses and answering such questions as: How do we know this idea is worth pursuing? Does it solve the right problem for customers? Have we found the right solution? Do we have the right business model for our new offering? With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, THE INNOVATOR'S METHOD picks up where Jeff Dyer's THE INNOVATOR'S DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use"--
650		0	_aOrganizational effectiveness.
650		0	_aManagement _xTechnological innovations.
650		0	_aConsumers' preferences.
650		7	_aBUSINESS & ECONOMICS / Management. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Strategic Planning. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Development / Business Development. _2bisacsh
650		7	_aBUSINESS & ECONOMICS / Decision-Making & Problem Solving. _2bisacsh
700	1		_aDyer, Jeff _c(Professor of strategy)
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cQ CH A
999			_c4899 _d4899