| 000 | 00992cam a22002898a 4500 | ||
|---|---|---|---|
| 001 | 16384631 | ||
| 003 | FBU | ||
| 005 | 20141021112807.0 | ||
| 008 | 100810s2011 mau 000 0 eng | ||
| 020 | _a9781422131671 (hbk. : alk. paper) | ||
| 040 |
_aDLC _cDLC |
||
| 050 | 0 | 0 |
_aHF5415.127 _b.B45 2011 |
| 082 | 0 | 0 |
_a658.8/02 _222 _bBER 2011 |
| 100 | 1 |
_aBerman, Saul Jay, _d1946- |
|
| 245 | 1 | 0 |
_aNot for free : _bmaking money in the digital age / _cby Saul J. Berman. |
| 260 |
_aBoston, Mass. : _bHarvard Business Review Press, _cc2011. |
||
| 263 | _a1102 | ||
| 300 |
_ap. cm. _c cm. |
||
| 505 | 0 | _aSegmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started. | |
| 650 | 0 | _aMarket segmentation. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aTechnological innovations. | |
| 650 | 0 |
_aDigital media _xEconomic aspects. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBK |
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| 999 |
_c675 _d675 |
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