000			01686cam a2200325 a 4500
001			15192987
003			FBU
005			20141021112808.0
008			080225s2008 nyua b 001 0 eng
015			_aGBA874205 _2bnb
020			_a0071497048 (alk. paper)
020			_a9780071497046 (alk. paper)
040			_aDLC _cDLC _dBTCTA _dBAKER _dUKM _dYDXCP _dC#P _dBWX _dCDX _dDLC
050	0	0	_aHC79.C6 _bA94 2008
082	0	0	_a658.8/12 _222 _bAZE 2008
100	1		_aAzevedo, Abaetê de.
245	1	0	_aCustomer obsession : _bhow to acquire, retain, and grow customers in the new age of relationship marketing / _cAbaetê de Azevedo and Ricardo Pomeranz.
260			_aNew York : _bMcGraw-Hill, _cc2008.
300			_axi, 226 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. 217-220) and index.
505	0		_aIndustry, retail, or the consumer : who controls the market? -- How much is each customer worth? -- Relationship strategies to win over and keep customers -- The new integrated communication scenario based on relationship-marketing strategies -- Creating results -- Relationship marketing in action -- Database intelligence -- Financial analysis : the unquestionable proof of the results -- Successful cases -- The future of marketing communication.
650		0	_aConsumers.
650		0	_aMarketing.
650		0	_aCustomer relations.
700	1		_aPomeranz, Ricardo.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0811/2008007086.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c689 _d689