Berman, Saul Jay, 1946-
Not for free : making money in the digital age / by Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, c2011. - p. cm. cm.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.
9781422131671 (hbk. : alk. paper)
Market segmentation.
New products.
Technological innovations.
Digital media--Economic aspects.
HF5415.127 / .B45 2011
658.8/02 / BER 2011
BKE200613
BKE200614
BKE200615
BKE200616
BKE200617
Not for free : making money in the digital age / by Saul J. Berman. - Boston, Mass. : Harvard Business Review Press, c2011. - p. cm. cm.
Segmentation -- Pricing innovation -- Payer innovation -- Package innovation -- Conclusion: before you get started.
9781422131671 (hbk. : alk. paper)
Market segmentation.
New products.
Technological innovations.
Digital media--Economic aspects.
HF5415.127 / .B45 2011
658.8/02 / BER 2011
BKE200613
BKE200614
BKE200615
BKE200616
BKE200617
